Recently I had published a blog on the comparison between Innovation and Usefulness of a product and how companies and innovation managers need to consider if there is any efficacy in their new product. I stumbled upon this article by James Kendrick speaking on the phenomena of “smartwatches” and thought it was quite fitting. Especially since I am in the process of working out a measurement model which might help managers make a more objective call on their “new and innovative product”.
Have a read.
“First came the smartphone and now comes the smartwatch. The smartwatch is a wristwatch that connects to your smartphone to present pertinent information so you don’t have to take the phone out of your pocket. Because it takes a lot of effort to pull your phone out of your pocket, you know.”