Shouldn’t we “pay” more attention?

The advertising agency and the marketing team work long nights to ensure that their creative is able to excite the potential consumer for a purchase, be it a high involvement or low involvement purchase. And once the creatives look exciting enough, media vehicles are scrutinised and decide upon given the budget constraints; TV, radio, Internet, outdoor etc etc.

But after all that effort, should we not care about where our ads are placed. Below are a couple of examples really terrible placements according to me. The first a print innovation makes the brand seem insensitive, not an image any brand wants to establish and the second a billboard which defeats the purpose of creating awareness. Given the large outlay for brands spent on media vehicles, a little more attention to detail is expected at the implementation stage.

Have a look!

goodday times of india Bad Hoarding


Comments and views are appreciated.


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